Movieall Part II

Movieall Part II
Movie Posters for That Loving Feeling
By: William Cole Doggett
Movie posters can stand by itself as a work of art. They decorate otherwise drab walls of theaters and put life into them. They tell a story, they speak something about the films they are promoting. As the song goes a picture can paint a thousand words.

The movie posters are employed to advertise a movie. They came into existence since the earliest public exhibitions of film. The movie posters started as placards listing the line up movies to be shown at the theater. With the onset of the 1900s, the movie posters took on a different turn. They have now illustrations of a scene from individual movies.

In the beginning the movie posters were created and produced solely for use of the theaters. The film ads were very necessary for a film to succeed. They were returned to the distributors after the film was done in theaters. This is true in the United States of America. The movie posters were returned to the National Screen Service (NSS). But somehow some of the movie posters found their way into the hands of collectors and film poster dealers. This is especially true when the NSS stopped its operation in 1985.

By this time the film studios took over direct production and distribution of movie posters for the films they produced. This started the spreading out of the process of making and distributing movie posters. Nowadays film posters are produced in great quantities to promote a movie because they are now being sold directly to the public by retailers who bought them from studio distributors. Movie posters also have now invaded the internet. The studios that created these film ads placed them on their websites for the promotion of their movie films. The easy access and readily available movie posters do not now make collectors’ items. Rare movie posters can cost up to thousands of dollars.

Movie studios then have to make several movie ads for one theater since theaters then only show one movie at a time. Thus different sizes of movie posters were created to promote the movie film all over the theater. But with the advent of multiple screen cinemas sizes of movie posters were standardized. This is because the theater spaces have to be apportioned among more films. But there are still different sized posters for distribution to other countries.

Movie posters in one way or another have helped greatly the promotion of a certain film. It lasts, if cared for properly, and it can serve as décor on wall of a room or walls which need to be lightened up. The posters can become a sort of collection. It makes a certain movie unforgotten sort of immortalizing it. The movie posters provoke certain emotions in the viewer most especially when it is an old movie and a good one.

It makes one wax nostalgic for movies of long ago. Day in and day out while looking at the movie posters of old movies serve as a reminder when the world was not as chaotic as it is today.

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The Smurfs Movie
Literally hundreds of Blue, shirtless, male-dominated race of gnomes are coming to the Hollywood silver screen. The lovable cartoon show from the eighties called The Smurfs is confirmed for a feature film.

While it’s a little confusing to say that the franchise is celebrating it’s 50th anniversary this year. (What happened to “it’s an eighties cartoon?”) Well, as many of us young folks who grew up during the eighties aren’t aware of is that The Smurfs were actually started by a Belgian guy named Pierre Culliford. Sharing his heritage later on with others such as Jean Claude Van Damme, Culliford ,or better known as Peyo debuted The Smurfs as a comic strip back at Lafig Belgium in a magazine called Le Journal de Spirou. The original name was Les Schtroumpfs. (Maybe Col. Guile, i mean…Mister Damme probably read it on the funny papers as a kid).

It wasn’t until a couple of decades later when the little blue gremlins made the transition and crossed the big pond over to North America, where they were welcomed with a television show of their own. With the production by Hanna-Barbera (famous for Yogi Bear and a dozen others), The Smurfs quickly won the hearts of children, and stuck by until pretentious scriptwriters aka Richard Kelly could use them as a subject to showcase their wit. (Mr. Kelly, that bit about Smurfette was stretching it a little too much).

Anyway, back in 2002 some guy named Jordan Kerner decided to buy the rights to The Smurfs to make it into a movie. So after six years of planning and developing, we’re about to get the sole masterpiece of eighties tv show to modern movie adaptation. We hope so, but we don’t want to pull a Richard Kelly.

No specific word yet about the Director, Writer, Actor or anyone set to be in the production. All we know for now is that the whole gang of Papa Smurf, Smurfette, Lazy, Brainy, Grouchy, and many more will be brought to life using the latest computer-graphic technology, while Gargamel will most likely be a live actor.

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